Marketing Intern
Marketing & Communications
Pune, Maharashtra, India
About Us
At PadCare, we’re on a mission to make hygiene sustainable. Founded in 2018, we have developed India’s first patented sanitary napkin recycling technology—PadCareX.
But we’re not just solving a waste problem, we’re building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.
With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.
Oh, and you must have seen us on an episode of Shark Tank India, Season 2 - https://www.youtube.com/watch?v=7q0cmPtpJRo
To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com
Job Description
- Create, schedule, and publish content for social media platforms such as Instagram, LinkedIn, Youtube and X.
- Support Online Reputation Management (ORM) by monitoring brand mentions, comments, reviews, and online conversations and escalating relevant queries or concerns.
- Conduct market research and analyze competitor activities, industry trends, and marketing strategies.
- Research relevant topics, trends, awareness days, and content opportunities for the brand.
- Design basic marketing creatives and assets using tools such as Canva.
- Assist in planning and executing digital and offline marketing campaigns.
- Maintain and support the execution of the marketing and social media content calendar.
- Track social media and campaign performance metrics and help prepare performance reports and insights.
- Coordinate with internal teams and external partners on branding, promotional, events, and marketing projects.
- Support audience and community engagement across relevant digital platforms.
Requirements
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field.
- Strong interest in digital marketing, social media, branding, and content creation.
- Good written and verbal communication skills.
- Familiarity with social media platforms such as Instagram, LinkedIn, Youtube and X.
- Basic knowledge of Canva or similar design tools is preferred.
- Curious, creative, and proactive, with a willingness to learn and experiment.
- Ability to research trends, understand audiences, and think creatively about content and campaigns.
- Basic understanding of marketing metrics and analytics is an added advantage.
- Culture Fit: Must align with PadCare’s values – Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.
Benefits
What You Will Learn
- Hands-on experience in social media marketing and content creation.
- How to plan and execute digital and offline marketing campaigns.
- Exposure to Online Reputation Management (ORM) and community engagement.
- Market research, competitor analysis, and identifying industry trends.
- Basics of brand building, campaign strategy, and marketing analytics.
- Experience working on real-world marketing projects in a fast-growing startup.
Why Join Us?
- Competitive Stipend: Compensation in line with industry standards.
- Grow With Us: Gain hands-on experience and explore opportunities to grow into full-time marketing and brand roles as PadCare scales.
- Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that positively impact women's health, the environment, and sanitation workers' dignity.
- Eco-Warrior in Action: Contribute to meaningful work that helps recycle sanitary waste and reduce landfill waste and environmental impact.
- Innovation Meets Heart: Be part of a team combining empathy, innovation, and patented recycling technology to build a more circular future.
- A Culture That Cares: Work in a collaborative, inclusive, and purpose-driven environment where your ideas and contributions can make a real difference.
