Senior Copy Writer
Marketing & Communications, Software Engineering
Bengaluru, Karnataka, India
Key Responsibilities
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Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting strong hooks, captions, and opening lines that establish the core drama within seconds.
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Translate complex storylines and character arcs into short, punchy promo narratives without losing emotional impact.
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Analyse top-performing Meta content and audience response to identify effective storytelling patterns, and evolve promo writing by refining tone, pacing, and structure using both creative judgement and performance insights.
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Collaborate closely with video editors, graphic designers, and content teams to ensure copy, visuals, and on-screen text work seamlessly together.
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Stay updated on Meta trends, audience behaviour, and content formats, and apply these insights creatively to promo storytelling.
What We’re Looking For
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4–6 years of experience in Meta-first screenwriting or promo writing for OTT platforms, web series, films, or D2C brands.
Strong storytelling instincts with a clear understanding of short-form hooks, pacing, emotional beats, and payoff for Facebook and Instagram.
About KUKU
Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.
We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.
🌐 Website: kuku.app
📱 Android App: Google Play
📱 iOS App: App Store
🔗 LinkedIn: KUKU
📢 Ready to make an impact? Apply now!
